Most schools in rural India lack basic facilities like desks. Students have to sit on the floor with their backs hunched for hours. Aarambh, an NGO that works with children, worked with agency DDB Mudra Group Ahmedabad to create a desk that doubles as a school bag made from discarded cartons. Help Desk plays an important role in improving the quality of education in rural India, and has just been awarded a D&AD White Pencil 2014.
Pictures courtesy of D&AD/DDB Mudra Group